How to Find the Best Blogger Outreach Services

Finding a blogger outreach service is easy, a quick search on Google will reveal hundreds of different service providers from all over the world, all offering varied types of blogger outreach and guest posting services. But, these services are not all the same. There is a huge difference in quality among them, and in pricing too.

Typically, the best blogger outreach services in the UK. They seem to have a better understanding of what true blogger outreach is about, rather than the Indian / Asian marketers who still seem to be using guest posting primarily as a way to build links – which often leads to you getting low quality content, published on a low quality blog – or even worse, on a private blog network!

Blogger outreach services from the US are also among the most reliable, but there is more diversity between the US providers and the level of quality, whereas the few UK companies who are offering guest posting and blogger outreach all seem to have consistent high quality placements and services.

When you’re looking for the best blogger outreach services with the best value, there are a few things you can look at right away to decide whether or not the service is going to provide a real ROI for you or not.

First of all, check the content on their own website – what are the main selling points they’re making when offering you their guest posting service – are they talking about high quality links, are they talking about Domain Authority, or are they talking about all of the benefits of guest posting; such as increasing brand awareness, ensuring your content is published on a real blog, with a real audience, getting you heaploads of referral traffic etc.

Any guest posting service which is speaking primarily about getting you a backlink from a blog with a certain level of Domain Authority is probably one to avoid. The service providers who focus on things like this are often using lists of blogs where they can simply pay a small fee in order to publish any content – there’s no quality checks, and the blogs aren’t real blogs being read by real people, they’re simply blogs built for the purpose of guest posting – that’s definitely something you want to avoid.

To recap, the main things you want to look at when you’re selecting a blogger outreach service are:

  • Their Main Focus: What is the main focus of their service, are they focussed on DA, are they focussed on relevancy, are they focussed on TF or some other metric? Or are they focussed on a mixture of all of these aspects? The ideal agency will guarantee a minimum DA and/or TF, but also keep their main focus on the relevancy and the content.
  • Pricing Structure: How does their pricing structure work? If they are basing their pricing on something like DA, then that’s probably one to avoid. For example, there are plenty of private blog networks who have purchased expired domain names with DA50+. Some blogger outreach services charge upwards of $600 for a DA50+ link, but if you speak to the private blog owner themselves, you’ll probably find it only costs $50 or so to publish content there. The ideal blogger outreach service provider will have a flat rate price per placement, regardless of DA or other metrics.
  • Support Response Time: Always send an email through their website to see how quickly you get a response. The last thing you want is to have to wait for days on end to get a reply if you have any questions or concerns. The ideal service will get back to you on the same business day, or at very latest, the following business day.

If the service provider you’re considering matches all of the criteria above, then you should be in safe hands and you should find yourself able to build some quality links and guest post placements using their service. Don’t forget to pay using a credit card so that you have some form of protection if they fail to deliver – there are a lot of guest posting services who claim to be able to deliver much more than they actually can.

Why Is Your Email Marketing Campaign Ineffective?

Marketing

MarketingWhen it comes to discussions about the future of digital marketing, most experts will say that email marketing campaigns are it. That’s because email is among the more surefire methods for getting the word out about your business directly to those who will be the most likely to engage with your brand or product.

Email marketing has grown in popularity as of late and turned into a cornerstone of any competent marketing strategy. But even as more companies both large and small are embracing email marketing to get their message across, not everyone knows how to do it properly.

It’s not enough to simply gather a database and shoot out some emails to your subscriber base from time to time. Remember, this is about marketing and whether you’re emailing your message or plastering it on a massive billboard, the content of your message is what matters. Mistakes can be made with respect to content and context and gut your campaign before it can even get started.

Some of the most common mistakes that are made are also some of the easiest to avoid when you introduce proper planning and thorough preparation into the equation. Any good marketing campaign, regardless of the venue or method for getting your message across, is about knowing what you are trying to say and to whom. Too many marketing strategies fail to delineate a specific audience and then target that segment effectively.

But we’re going to help you avoid those problems by pointing out what will torpedo an email marketing campaign almost immediately. In some cases it’s lousy planning that will do it, in other instances it’s poor execution that can be the culprit. Some businesses think merely sending an email will get their customers to engage but that’s just not accurate or realistic.

For businesses seeking out richmond seo marketing solutions, here are some of the ways that email marketing can help and why the right campaign is critical for success.

Lack of Clear Objectives

Any marketing plan is built around a specific goal. What that is might be different from one business to the next but it’s absolutely vital to know what your goals are when designing a marketing strategy. For email marketing that can be a tougher nut to crack as they may not always come with a certain objective in mind.

Instead, email marketing campaigns can become unfocused and listless which then makes them entirely ineffective as a reliable marketing tool. But as we’re talking about establishing a clear objective for an email marketing campaign, the most important goal to remember is one that services the business first.

Your email marketing should be devised with certain objectives in mind that are also easy to accomplish. For instance, if you want a customer to click on a link that is contained within the site, perhaps to ultimately complete a sale, you could be casting too wide a net.

As an alternative, design your email marketing strategy to attract a certain segment of your buying public so that you have a better chance of reaching your chosen objective. Perhaps you want to target repeat customers through your email marketing campaign. Identify those customers who have purchased something in the past, targeting them specifically through email marketing leaves you with a better likelihood of getting that segment of your audience to do what you wish.

So think about how your email marketing campaign is poised towards completing a clear and specific business objective. If your strategy lacks this crucial component or your current goals no longer fit in with your business goals, then it’s time to take a step back and re-think your plan.

Lack of Consistency

When you are sending out an email to your subscriber base, it needs to be done in a way that makes it worth viewing. Sure, there are many factors that can contribute to providing your customers with the proper motivation to interact and engage, but one of the more critical components is devising some kind of consistent schedule.

This isn’t something you’re just going to stumble across by luck, pinpointing the most optimal day and time to send out your emails is something that takes serious trial and error. But once you get it down, you may find that your emails are accomplishing what you want with more regularity.

Here’s the problem, your customer base is seeking something credible and informative in your emails. If you just send something out on a whim whenever you feel like it, there begins to form a sense of haphazard quality to your marketing. However, establishing a specific day (Monday, Saturday?) and a specific time (morning, late night?) as well as a particular frequency of distribution (weekly, twice a month?) will make your customers feel more of an urge to read what you are sending and ultimately engage in the manner you intend.

Lack of Engaging Content

Finally, your email marketing campaign may be failing because, on top of your indiscriminate targeting and poor distribution schedule, the content in your emails is lame. It’s boring and not remotely fascinating on any level.

You have a built in set of fans and followers who have given your their email addresses. But some businesses seem to think that’s the end of it. They sometimes forget that the emails they send to these addresses need to be worth a read. Think about how many emails you receive in a day. You need to make sure the one you are sending to your customers is just as compelling as those work emails that drop in all day.

How you go about creating compelling content is going to depend largely on your brand or product and each business needs to consider what makes their message unique. Once that has been determined, develop your email content around it and start to get the attention of your audience. When you have that, you can then compel them to take action.

But no matter what, never be boring. That’s certain death for any campaign, email or otherwise.